About
We build the pages search forgot — and AI is about to need.
The mission
Two engines, one page.
Ecommerce search is splitting in two. Google still sends buyers to pages — but only to the ones that exist and are built right. And a fast-growing share of buyers now ask an AI assistant what to buy before they ever see a results page. Most Shopify stores are built for neither. They have the products, but not the collection pages that rank, and not the structured pages AI assistants cite. FacetSEO exists to close that gap: find the pages a catalog should have, build them clean, and make them the source both engines reward.
Why this, why now
A window that won't stay open.
The transactional long-tail — the buyable searches deep catalogs can own — still mostly escapes AI Overviews, which makes it the rare corner of search worth investing in today. At the same time, structured, well-built pages are exactly what AI assistants cite. One page, built once, can win both. That window is open now and won't stay open forever. FacetSEO is built to compound authority while it does.
The edge
Programmatic SEO, packaged for Shopify.
FacetSEO is built by a founder who does programmatic SEO at scale for a living — turning faceted navigation into ranked, indexable collection pages for a high-traffic US marketplace. The same method that fills a marketplace's long tail is what FacetSEO brings to Shopify, packaged for the AI-search era. It's a focused, independent product: opinionated about SEO and GEO hygiene, Shopify-native by design, and built deliberately small so it stays sharp.
Where we are
Early access. Scan your store to see what we're about.
We're in early access. The scanner is live and free; the page generator is rolling out to founding stores. If that's you, the best way to know what we're about is to scan your store and read the report.
Scan your store.
The best way to know what we're about is to scan your store and read the report.
Scan your storeFree. No login. Full report by email.