FacetSEO Blog
Field notes on ecommerce SEO and AI search.
Practical guides to ranking large Shopify catalogs on Google — and getting them cited by ChatGPT, Google AI Mode, and Perplexity. Written for merchants and the people who do their SEO.
Faceted navigation
6 min readFaceted Navigation SEO: How to Turn Filters Into Pages That Rank
Faceted navigation creates filter URLs Google won't index. Here's how to turn the searches your catalog can answer into clean, rankable collection pages.
ReadGEO & AEO
6 min readHow to Get Your Shopify Store Cited by AI (2026 Guide)
AI assistants now recommend products before shoppers see a search page. Here's how to make your Shopify store the source ChatGPT, AI Mode, and Perplexity cite.
Read
What we write about
Four threads, one goal: pages that rank and get cited.
Everything here ladders back to the same problem — large Shopify catalogs that have the products but not the pages. These are the topics we go deep on.
- Faceted navigation
- How filter and facet URLs leak crawl budget and rankings on large catalogs — and how to turn the combinations worth ranking into clean, indexable collection pages.
- Collection-page SEO
- Titles, headings, on-page copy, canonicals, and internal links that make a Shopify collection page rank for the transactional long-tail your products answer.
- GEO & AEO
- Generative and answer-engine optimization: the structured data and page patterns that make a page the source ChatGPT, Google AI Mode, and Perplexity cite.
- Programmatic SEO
- Building hundreds of high-quality pages from catalog data without thin-content or cannibalization debt — the method behind FacetSEO, explained for merchants and SEOs.